What is sustainable tourism?

Workshop “Best time to warm up our sustainability”, which held on 22nd of February, 2021, joined a big group of young people from Latvia, Lithuania and Russia.

Introduction was led by project partner “Science and Innovation park”. Team members introduced an insight of Liepaja tourism and examples how Liepaja focuses on making city greener, more sustainable and healthier for locals.

One of the workshop goals was to develop a guideline that would apply to any sustainable touristic object in BSR.

– The workshop with participants agreed to multiple suggestions that local citizens need to be educated on all levels about the place which they are visiting. Providing informative materials in the territory to be read. Another proposal from participant’s case as a solution for any touristic place was to focus on digital marketing and promotion that would attract even more tourists with opportunities to participate in organized activities around the territory.

Secondly, the workshop aim to inform youth participants about the sustainable tourism sector and to provide additional insight of further development.

– Participants where from different schools, universities and sectors to whom participants themselves and workshop organizers provided with necessary information surrounding sustainable tourism as well as examples. The purpose of workshop was to inform and educated Latvian, Lithuanian and Russian participants with at least the basics of sustainable tourism.

 Thirdly, workshop involved participants to participate in group activities to exchange experience and knowledge surrounding sustainable tourism.

– Participants educated each other using workshop organizers key studies to find recommendations and solutions for further development based on analysis provided from each group member. Groups incentivized to promote new educational programs for ecology and promoted ecological tourism by creating more workshop, seminars and lecture that have active implementation and activities that give access information to more educative materials for active citizens.

Lastly, conclusions of the workshop attempted to promoted additional idea to be developed in Latvian Gaujas national park and Lithuanian European central museum.

-Including strategy 2030, therefore main focus was on educative materials for primary and secondary students and activities within the territories of both touristic places. During the analysis participants identified that both lacked modern informative approach for educating and engaging locals into daily life of sustaining the areas and there should be a specific small office that casually create events or activities for citizens or tourists to take part in during all seasons.

-Additionally workshop identified the lack of branding in both touristic objects and there should be larger focus on crowdfunding additional projects for all sustainable tourism object creation with locals voting for the best solutions that would give an opportunity for communities to become closer developing their heritage.