Program:

09:30-10:00

Online Registration & Online Welcome Coffee

OPENING OF THE 13TH BALTIC SEA TOURISM FORUM

MODERATION: Mr Björn Arvidsson, Head of Research and Innovation at the Swedish Tourism Innovation Center

10:00-11:00 

Mr Zurab Pololikashvili, Secretary-General of the UNWTO

Mr Grzegorz Poznanski, Director General of the Secretariat CBSS Mr Eduardo Santander, Executive Director of the European Travel Commission

Mr Rimantas Sinkevičius, Minister of the Economy and Innovation of the Republic of Lithuania

Mr Neris Germanas, Vice-Minister of Foreign Affairs of the Republic of Lithuania

Mr Šarūnas Vaitkus, Mayor of Palanga

1st SESSION. THE FUTURE OF TRANSNATIONAL COOPERATION

MODERATION: Mr Björn Arvidsson, Head of Research and Innovation at the Swedish Tourism Innovation Center

11:00-11:30 

New challenges for European Tourism: skills, digital transformation, new business models

Intervention by

Ms Anna Athanasopoulou, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, Unit F.4. Tourism, Textiles and Creative Industries

11:30-12:00

A roadmap for the future of the Policy Area Tourism

Intervention by

Ms Andrea Krabbe, Policy Area Coordinator Tourism of the EU Strategy of the BSR

12:00-13:00

    Break for lunch

2ND SESSION. ADAPTING TO CHANGE AND RETHINKING TOURISM

MODERATION: Mr Darius Liutikas, Adviser to the Minister of the Economy and Innovation, Lithuania

13:00-14:30

Domestic travel as the new normal? How the BSR deals with the shift in travel behaviour

Introductory statement and moderation by

Ms Susanne Marx, Stralsund University of Applied Sciences, Mittelstand 4.0-Kompetenzzentrum Rostock

Interventions and discussion by

Ms Marie Zürnstein, Deputy Head of the Department of Development, Mecklenburg-Vorpommern Tourist Board

Mr Dalius Morkvėnas, CEO of Lithuania Travel

Ms Liina Maria Lepik, Director of the Estonian Tourist Board

Ms Caroline Strand, CEO of Visit Stockholm

Ms Ida Honkanen, Ministry of Economic Affairs and Employment of Finland

Ms Marta Chełkowska, Director of the Tourism Department of the Marshal’s Office of the Pomorskie Voivodeship

14:30-15:00  

Smart Tourism and recovery from COVID-19-related crisis

Prof Dimitrios Buhalis, a Strategic Management and Marketing expert with specialisation in Information Communication Technology, Smart Environments and Interactive Marketing (UK)

15:00-15:15 

Invitation to the 14th Baltic Sea Tourism Forum (2021)

and

Closing Remarks

Programme 13 November, Friday

MODERATION: Ms Daria Akhutina, Senior Adviser for Sustainable & Prosperous Region, CBSS 10:30-12:00   BSR Tourism ministers’ meeting (by invitations only)

Times of new beginnings – Where do we go from here? BSR 2030.